The Business Voice (www.bvo.com) During this time of economic turbulence, why is it important for a company to view it as both an opportunity and a danger? Why is it a bad idea to cut costs across the board? Stop cutting the budget that creates your sales! Learn how to measure the marketing spend with non-direct marketing! What should companies do during a financial meltdown like we are going through now? Philip advocates preparing for different scenarios - find out how to disaster plan!
Keywords: Kotler, Beograd, BVO, predavanje, kotler.rs
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